MB-260T00-A
Course Description
The MB-260T00-A – Microsoft Customer Data Platform Specialist course is designed to help professionals understand and implement Dynamics 365 Customer Insights, Microsoft’s powerful Customer Data Platform (CDP). This course focuses on transforming customer data into actionable insights by unifying data from multiple sources, enriching profiles, and enabling intelligent customer engagement.
Learners will gain a strong foundation in customer data ingestion, data unification, profiling, and segmentation. The course explains how to connect various data sources, map and match customer records, and create unified customer profiles that provide a 360-degree view of customers. Participants will also explore how to define measures and segments to analyze customer behavior effectively.
The training covers AI-powered and predictive insights, enabling learners to understand customer trends, preferences, and future behaviors using built-in intelligence. Learners will also understand how to activate customer insights by integrating with Dynamics 365 applications and Power Platform, allowing organizations to personalize customer journeys and improve engagement.
Security, governance, and compliance are emphasized throughout the course to ensure responsible handling of customer data. Additionally, learners will explore monitoring techniques, data quality management, and best practices for optimizing performance in enterprise environments.
By the end of this course, learners will be equipped with the knowledge and skills required to design, configure, and manage customer data platforms using Microsoft technologies, making them job-ready for roles involving customer analytics, CRM, and data-driven marketing strategies.